After a three-year hiatus, CPI’s customer-facing conference returned in July 2023 and called for a unique promotional strategy. Marketing efforts to raise awareness and drive registrations pointed to the foundation of the campaign – a 10+ page fully-custom microsite. Independently built entirely in Webflow, the microsite enabled an engaging brand style and evolving content changes, with limited impact to development resources.
Leveraging Webflow enabled the delivery of a uniquely branded user experience inspired by primary website styles. By bypassing our primary CMS platform, we were able to fine-tune design elements and execute evolving content updates in real-time without a need for code deployments.
Independently building the microsite in Webflow resulted in the project having zero impact on in-house resource capacity, allowing developers to remain focused on other priority projects for the organization.
Native Webflow interactions were used throughout the site for content animation to encourage user-engagement and exploration. Effects spanned across scroll-, hover-, and time-based interactions depending on page and content types.